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Start your new business TODAY.
The right time to start your new business is
right now. Today.
Whenever I suggest
that to someone who's going to start their new business "soon", I get
a variety of replies, mostly prefaced by "yes, but".
Yes, but I have to get my business cards
printed. Yes, but I don't have a business plan. Yes, but I don't have the time
right now. Yes, but I'm (or my wife) is pregnant.
All of which tells me that this person is
waiting for some magical time in the future, when the conditions will be
exactly right, and when they'll have all the time, confidence, and expertise
they'll ever need.
Unfortunately, that time will never come. The
conditions will never be exactly what you want them to be. You'll never have
all the time you need, and you get confidence and expertise by doing, not by
thinking and studying.
There are only four things you need to start
your business today.
Here they are:
=> You need to know what you're
going to sell
What product or service will you sell? If
you're a writer, you'll be selling both your products and your services. You'll
have a line of books and ebooks you've written, plus articles you've written,
and you'll also sell your writing services.
If you're selling your services, you need to
be competent enough to know what you're doing, but assuming that you are, once
you know what services you're going to sell, get to work and sell.
If you're selling someone else's products, you
need to get those products at a good price, and work out how much you're going
to charge for them.
If you know what you're going to sell (even if
there are problems and things you haven't quite straightened out yet), make a
phone call to a potential client, place an ad in the paper, call people in the
same business you're in and tell them you're available if they want to
sub-contract work to you.
You just need to get started. Twenty years ago
Bill Gates of Microsoft fame sold DOS (Disk Operating System) before he'd even
created the system. He just did it.
No, you don't need to get business cards
printed, and you don't need to have a business plan. Not right now, not today.
You might want to get these items, but you don't need them today. Just go ahead
=> You need the determination to
just do it, no matter what
Working in your own business is basically no
different from working for someone else, but you'll have a stricter
If you're working for someone else,
moonlighting in your own business for a year or two is ideal. Your primary
employment keeps the wolf from the door, so you'll be able to relax because
your bills will get paid. However, it's vital that you treat your moonlighting
efforts as if you were working in a second job.
That is, you need to show up on time, you need
to put in a set number of hours, you need to work when you've got a headache,
when you're not in the mood, when you'd rather be watching TV or going to the
movies or taking your children to soccer practice.
=> You need courage
Many people want to start their own business.
Few actually do it.
And fewer still stick with it for more than a year or two.
Starting and running your own business takes
courage. You need to
believe in yourself. How do you get that belief?
You get it by being scared, and doing what you
need to do anyway.
Courage isn't being fearless, it's acting in spite of your fear.
=> You need to shut
DO NOT talk about what you're going to do, or
are doing. Everyone, from your family and friends to the most casual of
acquaintances will take immense pleasure in telling you why your business won't
work. They'll tell you in extreme detail, too.
Take the attitude that if they're not funding
your business, their opinions and advice are irrelevant.
None of these people mean to hurt you or your
new business, but they will. Why? Because explaining yourself and your plans
takes energy. You can put that energy to much better use in by quietly working
in your business.
If you need
advice, talk to someone who's SUCCESSFULLY doing what you want to do. You may
need to pay for their advice. If so, look on it as money well spent.
Good luck, and remember that today is the day.
You'll never get a better day to start your business.
Veteran multi-published author and copywriter
Angela Booth crafts words for your business --- words to sell, educate or
persuade. E-books and e-courses on Web site. FREE ezines for writers and small
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